Webdesign

Gould Since 21: Crafting a luxurious digital experience

COMPANY

Dunico

ROLE

Full-Time

EXPERTISE

Webdesign

YEAR

2022

Project description

While working at Dunico, I designed the website for Gould Since 21, a luxury brand known for its premium jewelry and accessories. The website was crafted based on a provided brand book, ensuring alignment with Gould’s sophisticated identity and visual guidelines.

Timeline

From designs to final implementation in just 3 weeks.

Background

Founded by none other than Jaimie Vaes, Gould Since 21 brings a touch of glamour and luxury to every piece. The brand combines high-quality craftsmanship with a distinctive sense of style, offering exclusive jewelry and accessories that stand out in the world of fashion.

Home page
The homepage offers a refined user experience with intuitive navigation, engaging visuals, and a seamless flow that effortlessly guides visitors through the brand’s luxury offerings.
shop Page
The Shop page delivers an elegant user experience with a clean layout, intuitive filters, and smooth navigation, allowing customers to effortlessly explore and purchase the brand’s exclusive jewelry collection.
about Page
The About/Brand page oprovides a captivating user experience, blending engaging storytelling with sleek design, as it showcases the brand’s vision, heritage, and the luxurious craftsmanship behind every piece.
Shopping bag
The Shopping Bag offers a streamlined user experience with a minimalist design, clear product summaries, and easy-to-use checkout options, ensuring a smooth and elegant path from selection to purchase.
Sign-In Checkout Page
The Sign-In Checkout page combines a sleek, user-friendly design with a secure login process, creating a seamless and intuitive experience that effortlessly guides customers toward completing their purchase.
checkout page
The Checkout page delivers a refined, hassle-free user experience with a clean design, straightforward input fields, and a clear order summary, making the final steps of the purchasing process smooth and elegant.
terms and conditions page
The Contact page enhances the user experience with a sleek FAQ accordion, offering quick answers to common questions in a clear, organized format that keeps customers informed and engaged
privacy policy page
The Privacy Policy page of Gould Since 21 provides a clear, well-structured overview of how customer data is handled, with an accessible layout that makes it easy for users to understand the brand’s commitment to protecting their privacy.
terms and conditions page
The Terms and Conditions page presents legal information in a clean, easily navigable format, ensuring that users can quickly find and understand essential details about their purchases and the brand’s policies.
Home page
The homepage offers a refined user experience with intuitive navigation, engaging visuals, and a seamless flow that effortlessly guides visitors through the brand’s luxury offerings.
shop Page
The Shop page delivers an elegant user experience with a clean layout, intuitive filters, and smooth navigation, allowing customers to effortlessly explore and purchase the brand’s exclusive jewelry collection.
about Page
The About/Brand page oprovides a captivating user experience, blending engaging storytelling with sleek design, as it showcases the brand’s vision, heritage, and the luxurious craftsmanship behind every piece.
Shopping bag
The Shopping Bag offers a streamlined user experience with a minimalist design, clear product summaries, and easy-to-use checkout options, ensuring a smooth and elegant path from selection to purchase.
Sign-In Checkout Page
The Sign-In Checkout page combines a sleek, user-friendly design with a secure login process, creating a seamless and intuitive experience that effortlessly guides customers toward completing their purchase.
checkout page
The Checkout page delivers a refined, hassle-free user experience with a clean design, straightforward input fields, and a clear order summary, making the final steps of the purchasing process smooth and elegant.
terms and conditions page
The Contact page enhances the user experience with a sleek FAQ accordion, offering quick answers to common questions in a clear, organized format that keeps customers informed and engaged
privacy policy page
The Privacy Policy page of Gould Since 21 provides a clear, well-structured overview of how customer data is handled, with an accessible layout that makes it easy for users to understand the brand’s commitment to protecting their privacy.
terms and conditions page
The Terms and Conditions page presents legal information in a clean, easily navigable format, ensuring that users can quickly find and understand essential details about their purchases and the brand’s policies.
Home page
The homepage offers a refined user experience with intuitive navigation, engaging visuals, and a seamless flow that effortlessly guides visitors through the brand’s luxury offerings.
shop Page
The Shop page delivers an elegant user experience with a clean layout, intuitive filters, and smooth navigation, allowing customers to effortlessly explore and purchase the brand’s exclusive jewelry collection.
about Page
The About/Brand page oprovides a captivating user experience, blending engaging storytelling with sleek design, as it showcases the brand’s vision, heritage, and the luxurious craftsmanship behind every piece.
Shopping bag
The Shopping Bag offers a streamlined user experience with a minimalist design, clear product summaries, and easy-to-use checkout options, ensuring a smooth and elegant path from selection to purchase.
Sign-In Checkout Page
The Sign-In Checkout page combines a sleek, user-friendly design with a secure login process, creating a seamless and intuitive experience that effortlessly guides customers toward completing their purchase.
checkout page
The Checkout page delivers a refined, hassle-free user experience with a clean design, straightforward input fields, and a clear order summary, making the final steps of the purchasing process smooth and elegant.
terms and conditions page
The Contact page enhances the user experience with a sleek FAQ accordion, offering quick answers to common questions in a clear, organized format that keeps customers informed and engaged
privacy policy page
The Privacy Policy page of Gould Since 21 provides a clear, well-structured overview of how customer data is handled, with an accessible layout that makes it easy for users to understand the brand’s commitment to protecting their privacy.
terms and conditions page
The Terms and Conditions page presents legal information in a clean, easily navigable format, ensuring that users can quickly find and understand essential details about their purchases and the brand’s policies.
Home page
The homepage offers a refined user experience with intuitive navigation, engaging visuals, and a seamless flow that effortlessly guides visitors through the brand’s luxury offerings.
shop Page
The Shop page delivers an elegant user experience with a clean layout, intuitive filters, and smooth navigation, allowing customers to effortlessly explore and purchase the brand’s exclusive jewelry collection.
about Page
The About/Brand page oprovides a captivating user experience, blending engaging storytelling with sleek design, as it showcases the brand’s vision, heritage, and the luxurious craftsmanship behind every piece.
Shopping bag
The Shopping Bag offers a streamlined user experience with a minimalist design, clear product summaries, and easy-to-use checkout options, ensuring a smooth and elegant path from selection to purchase.
Sign-In Checkout Page
The Sign-In Checkout page combines a sleek, user-friendly design with a secure login process, creating a seamless and intuitive experience that effortlessly guides customers toward completing their purchase.
checkout page
The Checkout page delivers a refined, hassle-free user experience with a clean design, straightforward input fields, and a clear order summary, making the final steps of the purchasing process smooth and elegant.
terms and conditions page
The Contact page enhances the user experience with a sleek FAQ accordion, offering quick answers to common questions in a clear, organized format that keeps customers informed and engaged
privacy policy page
The Privacy Policy page of Gould Since 21 provides a clear, well-structured overview of how customer data is handled, with an accessible layout that makes it easy for users to understand the brand’s commitment to protecting their privacy.
terms and conditions page
The Terms and Conditions page presents legal information in a clean, easily navigable format, ensuring that users can quickly find and understand essential details about their purchases and the brand’s policies.

Process

The process involved a careful translation of Gould’s brand book into an elegant and user-friendly website.

Research & Discovery

Analyzed the brand book to understand Gould’s visual identity and target audience.

Design Development

Created wireframes and mockups reflecting Gould’s luxurious style, emphasizing high-quality visuals, intuitive navigation, and mobile responsiveness.

Collaboration & Implementation

Worked closely with the development team to bring the design to life, ensuring a responsive and seamless user experience.

Home page
The homepage offers a refined user experience with intuitive navigation, engaging visuals, and a seamless flow that effortlessly guides visitors through the brand’s luxury offerings.
shop Page
The Shop page delivers an elegant user experience with a clean layout, intuitive filters, and smooth navigation, allowing customers to effortlessly explore and purchase the brand’s exclusive jewelry collection.
about Page
The About/Brand page oprovides a captivating user experience, blending engaging storytelling with sleek design, as it showcases the brand’s vision, heritage, and the luxurious craftsmanship behind every piece.
Shopping bag
The Shopping Bag offers a streamlined user experience with a minimalist design, clear product summaries, and easy-to-use checkout options, ensuring a smooth and elegant path from selection to purchase.
Sign-In Checkout Page
The Sign-In Checkout page combines a sleek, user-friendly design with a secure login process, creating a seamless and intuitive experience that effortlessly guides customers toward completing their purchase.
checkout page
The Checkout page delivers a refined, hassle-free user experience with a clean design, straightforward input fields, and a clear order summary, making the final steps of the purchasing process smooth and elegant.
FAQ Page
The Contact page enhances the user experience with a sleek FAQ accordion, offering quick answers to common questions in a clear, organized format that keeps customers informed and engaged
terms and conditions page
The Terms and Conditions page presents legal information in a clean, easily navigable format, ensuring that users can quickly find and understand essential details about their purchases and the brand’s policies.
privacy policy page
The Privacy Policy page of Gould Since 21 provides a clear, well-structured overview of how customer data is handled, with an accessible layout that makes it easy for users to understand the brand’s commitment to protecting their privacy.
Home page
The homepage offers a refined user experience with intuitive navigation, engaging visuals, and a seamless flow that effortlessly guides visitors through the brand’s luxury offerings.
shop Page
The Shop page delivers an elegant user experience with a clean layout, intuitive filters, and smooth navigation, allowing customers to effortlessly explore and purchase the brand’s exclusive jewelry collection.
about Page
The About/Brand page oprovides a captivating user experience, blending engaging storytelling with sleek design, as it showcases the brand’s vision, heritage, and the luxurious craftsmanship behind every piece.
Shopping bag
The Shopping Bag offers a streamlined user experience with a minimalist design, clear product summaries, and easy-to-use checkout options, ensuring a smooth and elegant path from selection to purchase.
Sign-In Checkout Page
The Sign-In Checkout page combines a sleek, user-friendly design with a secure login process, creating a seamless and intuitive experience that effortlessly guides customers toward completing their purchase.
checkout page
The Checkout page delivers a refined, hassle-free user experience with a clean design, straightforward input fields, and a clear order summary, making the final steps of the purchasing process smooth and elegant.
FAQ Page
The Contact page enhances the user experience with a sleek FAQ accordion, offering quick answers to common questions in a clear, organized format that keeps customers informed and engaged
terms and conditions page
The Terms and Conditions page presents legal information in a clean, easily navigable format, ensuring that users can quickly find and understand essential details about their purchases and the brand’s policies.
privacy policy page
The Privacy Policy page of Gould Since 21 provides a clear, well-structured overview of how customer data is handled, with an accessible layout that makes it easy for users to understand the brand’s commitment to protecting their privacy.
Home page
The homepage offers a refined user experience with intuitive navigation, engaging visuals, and a seamless flow that effortlessly guides visitors through the brand’s luxury offerings.
shop Page
The Shop page delivers an elegant user experience with a clean layout, intuitive filters, and smooth navigation, allowing customers to effortlessly explore and purchase the brand’s exclusive jewelry collection.
about Page
The About/Brand page oprovides a captivating user experience, blending engaging storytelling with sleek design, as it showcases the brand’s vision, heritage, and the luxurious craftsmanship behind every piece.
Shopping bag
The Shopping Bag offers a streamlined user experience with a minimalist design, clear product summaries, and easy-to-use checkout options, ensuring a smooth and elegant path from selection to purchase.
Sign-In Checkout Page
The Sign-In Checkout page combines a sleek, user-friendly design with a secure login process, creating a seamless and intuitive experience that effortlessly guides customers toward completing their purchase.
checkout page
The Checkout page delivers a refined, hassle-free user experience with a clean design, straightforward input fields, and a clear order summary, making the final steps of the purchasing process smooth and elegant.
FAQ Page
The Contact page enhances the user experience with a sleek FAQ accordion, offering quick answers to common questions in a clear, organized format that keeps customers informed and engaged
terms and conditions page
The Terms and Conditions page presents legal information in a clean, easily navigable format, ensuring that users can quickly find and understand essential details about their purchases and the brand’s policies.
privacy policy page
The Privacy Policy page of Gould Since 21 provides a clear, well-structured overview of how customer data is handled, with an accessible layout that makes it easy for users to understand the brand’s commitment to protecting their privacy.
Home page
The homepage offers a refined user experience with intuitive navigation, engaging visuals, and a seamless flow that effortlessly guides visitors through the brand’s luxury offerings.
shop Page
The Shop page delivers an elegant user experience with a clean layout, intuitive filters, and smooth navigation, allowing customers to effortlessly explore and purchase the brand’s exclusive jewelry collection.
about Page
The About/Brand page oprovides a captivating user experience, blending engaging storytelling with sleek design, as it showcases the brand’s vision, heritage, and the luxurious craftsmanship behind every piece.
Shopping bag
The Shopping Bag offers a streamlined user experience with a minimalist design, clear product summaries, and easy-to-use checkout options, ensuring a smooth and elegant path from selection to purchase.
Sign-In Checkout Page
The Sign-In Checkout page combines a sleek, user-friendly design with a secure login process, creating a seamless and intuitive experience that effortlessly guides customers toward completing their purchase.
checkout page
The Checkout page delivers a refined, hassle-free user experience with a clean design, straightforward input fields, and a clear order summary, making the final steps of the purchasing process smooth and elegant.
FAQ Page
The Contact page enhances the user experience with a sleek FAQ accordion, offering quick answers to common questions in a clear, organized format that keeps customers informed and engaged
terms and conditions page
The Terms and Conditions page presents legal information in a clean, easily navigable format, ensuring that users can quickly find and understand essential details about their purchases and the brand’s policies.
privacy policy page
The Privacy Policy page of Gould Since 21 provides a clear, well-structured overview of how customer data is handled, with an accessible layout that makes it easy for users to understand the brand’s commitment to protecting their privacy.

Home page
The homepage offers a refined user experience with intuitive navigation, engaging visuals, and a seamless flow that effortlessly guides visitors through the brand’s luxury offerings.
shop Page
The Shop page delivers an elegant user experience with a clean layout, intuitive filters, and smooth navigation, allowing customers to effortlessly explore and purchase the brand’s exclusive jewelry collection.
about Page
The About/Brand page oprovides a captivating user experience, blending engaging storytelling with sleek design, as it showcases the brand’s vision, heritage, and the luxurious craftsmanship behind every piece.
Shopping bag
The Shopping Bag offers a streamlined user experience with a minimalist design, clear product summaries, and easy-to-use checkout options, ensuring a smooth and elegant path from selection to purchase.
Sign-In Checkout Page
The Sign-In Checkout page combines a sleek, user-friendly design with a secure login process, creating a seamless and intuitive experience that effortlessly guides customers toward completing their purchase.
checkout page
The Checkout page delivers a refined, hassle-free user experience with a clean design, straightforward input fields, and a clear order summary, making the final steps of the purchasing process smooth and elegant.
FAQ Page
The Contact page enhances the user experience with a sleek FAQ accordion, offering quick answers to common questions in a clear, organized format that keeps customers informed and engaged
terms and conditions page
The Terms and Conditions page presents legal information in a clean, easily navigable format, ensuring that users can quickly find and understand essential details about their purchases and the brand’s policies.
privacy policy page
The Privacy Policy page of Gould Since 21 provides a clear, well-structured overview of how customer data is handled, with an accessible layout that makes it easy for users to understand the brand’s commitment to protecting their privacy.
Home page
The homepage offers a refined user experience with intuitive navigation, engaging visuals, and a seamless flow that effortlessly guides visitors through the brand’s luxury offerings.
shop Page
The Shop page delivers an elegant user experience with a clean layout, intuitive filters, and smooth navigation, allowing customers to effortlessly explore and purchase the brand’s exclusive jewelry collection.
about Page
The About/Brand page oprovides a captivating user experience, blending engaging storytelling with sleek design, as it showcases the brand’s vision, heritage, and the luxurious craftsmanship behind every piece.
Shopping bag
The Shopping Bag offers a streamlined user experience with a minimalist design, clear product summaries, and easy-to-use checkout options, ensuring a smooth and elegant path from selection to purchase.
Sign-In Checkout Page
The Sign-In Checkout page combines a sleek, user-friendly design with a secure login process, creating a seamless and intuitive experience that effortlessly guides customers toward completing their purchase.
checkout page
The Checkout page delivers a refined, hassle-free user experience with a clean design, straightforward input fields, and a clear order summary, making the final steps of the purchasing process smooth and elegant.
FAQ Page
The Contact page enhances the user experience with a sleek FAQ accordion, offering quick answers to common questions in a clear, organized format that keeps customers informed and engaged
terms and conditions page
The Terms and Conditions page presents legal information in a clean, easily navigable format, ensuring that users can quickly find and understand essential details about their purchases and the brand’s policies.
privacy policy page
The Privacy Policy page of Gould Since 21 provides a clear, well-structured overview of how customer data is handled, with an accessible layout that makes it easy for users to understand the brand’s commitment to protecting their privacy.
Home page
The homepage offers a refined user experience with intuitive navigation, engaging visuals, and a seamless flow that effortlessly guides visitors through the brand’s luxury offerings.
shop Page
The Shop page delivers an elegant user experience with a clean layout, intuitive filters, and smooth navigation, allowing customers to effortlessly explore and purchase the brand’s exclusive jewelry collection.
about Page
The About/Brand page oprovides a captivating user experience, blending engaging storytelling with sleek design, as it showcases the brand’s vision, heritage, and the luxurious craftsmanship behind every piece.
Shopping bag
The Shopping Bag offers a streamlined user experience with a minimalist design, clear product summaries, and easy-to-use checkout options, ensuring a smooth and elegant path from selection to purchase.
Sign-In Checkout Page
The Sign-In Checkout page combines a sleek, user-friendly design with a secure login process, creating a seamless and intuitive experience that effortlessly guides customers toward completing their purchase.
checkout page
The Checkout page delivers a refined, hassle-free user experience with a clean design, straightforward input fields, and a clear order summary, making the final steps of the purchasing process smooth and elegant.
FAQ Page
The Contact page enhances the user experience with a sleek FAQ accordion, offering quick answers to common questions in a clear, organized format that keeps customers informed and engaged
terms and conditions page
The Terms and Conditions page presents legal information in a clean, easily navigable format, ensuring that users can quickly find and understand essential details about their purchases and the brand’s policies.
privacy policy page
The Privacy Policy page of Gould Since 21 provides a clear, well-structured overview of how customer data is handled, with an accessible layout that makes it easy for users to understand the brand’s commitment to protecting their privacy.
Home page
The homepage offers a refined user experience with intuitive navigation, engaging visuals, and a seamless flow that effortlessly guides visitors through the brand’s luxury offerings.
shop Page
The Shop page delivers an elegant user experience with a clean layout, intuitive filters, and smooth navigation, allowing customers to effortlessly explore and purchase the brand’s exclusive jewelry collection.
about Page
The About/Brand page oprovides a captivating user experience, blending engaging storytelling with sleek design, as it showcases the brand’s vision, heritage, and the luxurious craftsmanship behind every piece.
Shopping bag
The Shopping Bag offers a streamlined user experience with a minimalist design, clear product summaries, and easy-to-use checkout options, ensuring a smooth and elegant path from selection to purchase.
Sign-In Checkout Page
The Sign-In Checkout page combines a sleek, user-friendly design with a secure login process, creating a seamless and intuitive experience that effortlessly guides customers toward completing their purchase.
checkout page
The Checkout page delivers a refined, hassle-free user experience with a clean design, straightforward input fields, and a clear order summary, making the final steps of the purchasing process smooth and elegant.
FAQ Page
The Contact page enhances the user experience with a sleek FAQ accordion, offering quick answers to common questions in a clear, organized format that keeps customers informed and engaged
terms and conditions page
The Terms and Conditions page presents legal information in a clean, easily navigable format, ensuring that users can quickly find and understand essential details about their purchases and the brand’s policies.
privacy policy page
The Privacy Policy page of Gould Since 21 provides a clear, well-structured overview of how customer data is handled, with an accessible layout that makes it easy for users to understand the brand’s commitment to protecting their privacy.

Solution

The website design showcases Gould’s products through a refined, minimalist layout that enhances brand storytelling, with a focus on mobile optimization.

Elegant Presentation

A clean, luxurious design that highlights the beauty of Gould’s jewelry and accessories, perfectly aligning with their high-end brand image.

User-Centric Features

Integrated a smooth shopping experience with intuitive navigation, detailed product pages, and engaging visuals, fully optimized for mobile devices.

Rapid Execution

From design to full implementation in just three weeks, ensuring the brand’s digital presence was swiftly established across all platforms.