The What, Why, and How of My CV

I love quick action and not too much fuss. That's why I've extensively described my work experience below, so you can learn more about me in your own time. From my first steps as an intern to now as an experienced all-round designer: I've seen quite a bit of the world of marketing and design, but certainly not everything yet!

My first serious work experience began at NEMO Science Museum, a place where I could dive right in. Here, I was allowed to create designs that made complex science understandable and visually appealing. Illustrations that spoke, designs that made both children and adults curious. It was here that I discovered that design shouldn't just be beautiful but also tell a story. I took that approach with me to my next challenge at Mediadam, where I worked on advertisements and presentations. It was a chance to further develop my style and apply my creativity without embellishment.

After my internships, it was time to really get to work, and I got that opportunity at Partywinkel. Here, I combined marketing and design. I was busy writing newsletters, creating social media content, and helping customers. Everything came together, and it was hectic, but exactly the variety I was looking for. It gave me the space to discover how I could combine my different skills and apply them in practice.

After Partywinkel, I went to PF Concept, where I mainly focused on email marketing and creating campaigns. Here, I learned how to bring together creativity and strategy to make an impact. Conceiving campaigns, building them, and ensuring they were effective—that was my daily bread. But despite the interesting projects, I still missed the design aspect. It was clear that I didn't just want to focus on strategy but that I also really needed my creative side to find fulfillment in my work.

That's why I switched to Dero Group, where I was involved in marketing and making videos for industrial machines like cheese molders and flower bouquet makers. Maybe not the most glamorous assignments, but I learned how important it is to make complex stories simple and attractive without compromising the content. Unfortunately, the COVID-19 pandemic soon arrived, and the company had to cut back on staff. Since I had just started, I was also among those affected by the layoffs and had to look for a new challenge. It was an adjustment, but I saw it as an opportunity to look further and challenge myself anew.

At Buyitdirect (now called Bechtle), I then started working as a media designer. Here, I worked on striking banners, whitepapers, and other promotional materials. It was an environment where quick action was the norm, and I could further develop my commercial side. Everything had to be not only beautiful but above all effective.

Then followed a short but instructive period at Dunico, where I worked as a web and graphic designer on various projects, including a website for Jaimie Vaes. Unfortunately, it soon became apparent that there was a mismatch between my way of working and their management style. I'm a big fan of the mentality "we do it together," while at Dunico, the focus was mainly on making money. That difference in vision made me quickly decide to broaden my horizons further.

Eventually, I ended up at Florisoft, where I could really apply my knowledge and experience. Here, I got the chance to shape their corporate identity and start on a design system they hadn't yet established for the apps they develop. I developed templates so that the juniors could work more easily and quickly. As the most experienced graphic designer, I guided the team, stimulated creativity, and ensured that every project was as fresh and colorful as a bouquet of roses. My role went beyond just designing; I was also a mentor for colleagues and left my mark on both the projects and the work atmosphere.

Every company I've worked for has taught me something and shaped me into the designer I am today. I started as an intern with a lot of ambition and am now an experienced all-round designer who is exploring the UI/UX side. Because in design, you're never done learning, and that's exactly what makes the profession so interesting: always keep learning, always keep improving.