My latest work experience

From Designer to Creative All Rounder

Looking back at my work experience, there has always been one thought running through all of it

There’s more potential here.

Not because something was necessarily wrong, but because I quickly notice what else could be possible. A process that could be smarter, information that could be clearer, a website that could work better, a task that keeps getting pushed aside or an idea that no one has really had the time to explore yet.

And when I see something like that, I usually want to do something with it.

Starting as a designer and becoming more versatile

My background is in design. Over the years, I’ve worked on graphic design, UI and UX, websites, brand identities and digital communication.

My most recent role was at FHC Formulebeheer, where I worked in the graphic design department on creative and production work for several different brands.

But once again, I noticed that I was not only interested in the final design.

I wanted to understand what was happening around it.

Why are we doing it this way? Could it be easier? Does someone need support? Is there something I can improve, figure out or simply take care of?

I felt that at every company

At almost every company I’ve worked for, that same thought came back

There’s more potential here.

Sometimes I saw opportunities within my own responsibilities. Other times, they were completely outside my official role.

I found myself thinking about processes, websites, communication, planning, organisation and new ways of working. I did not just want to complete the task in front of me. I wanted to understand the bigger picture and see where else I could contribute.

And naturally, my work became broader because of it.

That is where I started to realise what kind of role actually suits me.

I do not need to fit into one box

For a long time, I thought I had to choose.

Am I a designer? A marketer? A project support professional? An office manager?

Now I know that choosing just one is not really the point for me.

My strength is in the combination.

I can create something visually, but I can also gather information and bring structure to it. I can improve a website, organise a project, support a colleague or find a more practical way of doing something.

Put me in an environment where things are happening and where I have the freedom to look around, ask questions and see where I can help, and that is when I am at my best.

From designer to creative all rounder

My creative background has not disappeared. Far from it.

It is one of the tools I bring with me.

But I now know that I have much more to offer than just the design itself.

I want to get to know a company, understand how things work, talk to the people in it and discover where I can add value.

And when I get that familiar feeling of there’s more potential here, I want to have the freedom to do something about it.